Visual Merchandising

Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.

Information

Skill Competition Manager : Leo Tat Keung, CHAN

Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important.

The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is creative, eye catching, and drives sales.

They need to understand the target market for both products and outlets, have a good sense of design to implement a brief, and show careful attention to detail.

Competitors

Nicolas Adriano Blanco Orduz

Colombia

Krista Vanaga

Latvia

Yashika Jain

India

Zhasmina Fazylova

Kazakhstan

Emily Till

Germany

Nijun Yao

China

Elena Zoreda Rodríguez

Spain

Wai Kei Tai

Macao, China

Hannah Foley

Ireland

Tess IPPOLITO

France

HSIANG-CHEN SHEN

Chinese Taipei

Ella Lundvall

Sweden

Wing Ki CHAN

Hong Kong, China

Victoria Cheong

Singapore

Calendar

Slot	Day	Time
Competitor Finish Time	09/11	19:30
Competitor Finish Time	09/12	15:45
Competitor Finish Time	09/13	15:45
Competition end	09/14	12:45
Competitor Finish Time	09/14	14:00

What happens during a skill competition?

The Competitors receive their competition subject.

Competitors carry out the requested project and deliver complete or incomplete work within a specified deadline.

A group of Experts evaluates Competitors' renderings in accordance with WSI standards.

The results are calculated through an information system and a list of Champions is generated.

The Champions are rewarded during a Closing Ceremony.

Results

Wing Ki
CHAN

Hong Kong, China

Nijun
Yao