Visual Merchandising
Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.
Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important.
The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is creative, eye catching, and drives sales.
They need to understand the target market for both products and outlets, have a good sense of design to implement a brief, and show careful attention to detail.
The stages of a trade competition
